Research
1
UX research is the beating heart of great design. It's the crucial step that turns assumptions into insights, and frustrations into solutions. It's the difference between creating something users love, and something they'll never use. UX research is the key that unlocks the door to true user-centric design. Without it, you're just guessing - and that's a recipe for failure.
UX Audit
SWOT
Competitor Analysis
Best Practice
Innovation
Heuristics
Define
2
Where the magic happens! In this phase, we synthesise findings, connect the dots, and set the stage for problem solving. It's our opportunity to zero in on the core issues and identify the key challenges that need to be tackled. Now we get laser-focused on what truly matters to your users. This gives us a clear direction and a solid foundation for the next phase of the design process.
Personas
Customer Journeys
User Stories
Feature Analysis
Product Goals
Ideate
3
In ideation we collaborate, feed off each other's energy, and let the synergy of co-creation propel us forward. Ideation allows us to challenge assumptions, ask "what if?" questions, and approach problems from unexpected angles. It's the phase where we plant the seeds of groundbreaking solutions and watch them blossom into game-changing concepts. The ideation phase is where solutions take shape, and the foundation for the design is set.
I
S
D
U
Content Blocking
Design System
Design
4
Witness the metamorphosis of ideas into reality as we enter the final phase. Sketches, maps, and concepts converge to form a vivid blueprint of the solution. Through design prototyping, we breathe life into the vision, presenting you with a tangible representation of what's to come. In this crucial stage, we fine-tune usability, accessibility, and user experience, ensuring a captivating final product.
Design Concept
W
Rapid Iterations
Design Prototype